![]() On what alcoholic beverages did Gen Z spend money? Spirits: A higher percentage were men, aged 18 to 34, not college-educated, and those with an annual household income of $40,000 and $99,999.Wine: Women, those aged 55 and older, were college-educated, and had annual household incomes of $100,000 and greater.Beer: Men, consumers between 18 and 34, not college-educated, and those with an income less than $40,000 and between $40,000 and $99,999.adults aged 18 and older drank "most often" in 2021. Regarding differences based on demographics, Gallup provided insight into what beverage U.S. Other (cider, hard seltzers, etc.), 11%.Alcoholic beverage preferenceĭata published by the Wine Market Council / NielsenIQ's 2022 Wine & Spirits Daily Summit revealed that while most consumers drank alcoholic beverages from more than one category, the percent of consumers who drank beverages from one category: Slightly more Gen Z drinkers indicated that alcohol "helps me have a good time," 49%, and "gives me a buzz," 45%, compared to Millennial drinkers, 38 and 37%, respectively. Nearly half of both generations, 47% Gen Z drinkers and 48% Millennial drinkers, consumed alcohol to relax. They were less likely to consume wine and beer regularly.Made five fewer trips per year to purchase alcohol, and.Gen Zs reasons for not buying included "alcohol's impact on their mood, level of alertness, and even image on social media."Īdditionally, compared to Millennials, Gen Zs: The percentage of participants who responded that they consumed alcohol increased as annual household income increased.Īccording to Numerator, 90% of Millennials purchased alcohol during the 52-week period ending in May 2021, compared to 84% of 21 and older Gen Z shoppers.More college-educated consumers and those who "seldom/never" attended religious services consumed wine compared to less-educated individuals and those who attended religious services at least "nearly weekly/monthly," and.70% of those aged 35 to 54 years consumed alcohol compared to both younger (60%) and older consumers (52%),.63% of men drank alcoholic beverages compared to 57% of women,.The following differences were identified when data were segmented based on specific demographic characteristics: In 2019, consumers aged 18 years and older drank, on average, 4.0 drinks in a seven-day period, but in 2021 that average was 3.6 drinks. The average number of drinks consumed in the previous seven days also decreased. adults drank alcoholic beverages, which decreased from 65% as reported in 2019.
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